Retargeting enables you to direct your marketing messages specifically at groups of users who have already interacted with your website – but whose first visit did not result in a conversion. These users are a self-selecting group who have already expressed an interest in your products or services. With these potential customers you’re often already 80-90% there: you just need to give them that little extra nudge.
So with just a little time – and a little more exposure to your brand – the power of recognition and familiarity can help turn that initial spark of curiosity into a real conversion or sale. Here at Mossless, we know that retargeted marketing can multiply conversion rates – and we can show you how it’s done.
Retargeting can span a number of different levels of segmentation: from targeting all users who have visited your site, to identifying just those who came via a certain channel, viewed a certain page or product, or exhibited a specific pattern of behavior such as placing a product in a cart. You can also exert fine control over what sites and platforms show your retargeted ads.
Retargeted marketing represents a very powerful and effective tool – with the potential to serve highly relevant, individual and personalized ads to specific sections of your audience. It also offers a high degree of tracking and measurement, with data on both click-through and view-through conversions (view-throughs are conversions that came via one channel but who were previously served a retargeting ad someplace else).
This sophisticated level of reporting enables you to fine-tune your retargeting strategy based on real results. You can use retargeting to gain better insights into the performance of particular channels like social or mobile. You could even trial an alternate landing page or message for a particular target group.
Here at Mossless we can share our retargeting experience and expertise to show you how to make the most of this exciting marketing channel. Contact us today to find out how retargeting can be tailored to meet the needs of your business and dramatically increase your sales.