Social Media

Social Media Boot Camp

No organization these days can afford to ignore social media, which offers unparalleled opportunities to get your potential customers to share your message with each other and to engage proactively with your brand. Messages shared via social media are more trusted and gain more traction – and social media offers a cost-effective way to launch inventive and engaging marketing campaigns.

Mossless can offer you the inside track on social media marketing with our social media boot camp: the longest-running, top-rated social media seminar for the hospitality industry. Learn from our experts about how to harness the power of Twitter, Facebook, LinkedIn, YouTube, Flickr, Google+, FourSquare and more – and try it for yourself with our hands-on, step-by-step tutorials.

Our course also covers podcasting, blogging, newsletters and SEO. Importantly, you will learn how to integrate social media into your wider marketing and communications strategy. Plus, we look at the latest social media trends and the future of social marketing.

In an ever-changing environment it’s always worth honing your social media skills. Don’t get left behind: contact us to book your place at boot camp today, and prepare to go viral!

Participants learn how to:

  • Build a social media monitoring dashboard
  • Extend the reach of Facebook and Twitter to third-party, destination websites
  • Utilize B2C and B2B social marketing strategies
  • Launch a blog, add photos, videos and widgets
  • Search engine optimize web content
  • Cede control of the message without damaging your brand
  • Use state of the mobile web, location-based social networking
  • Measure and assess the influence of any blog, website or social strategy
  • Analyze your web stats to see what's working, and what's not

Day one agenda

1. Strategic Online Communications Overview Briefing

  1. Impact of the Rise of Social Media on the Mainstream News Media, Organizations and Individuals
  2. Basic Rules of Engagement for Social Media Communicators
  3. Matching Social Media Strategy to Organizational Risk Tolerance
  4. Selling Social Media to Managers with a Low Level of Social Media Literacy
  5. Social Media Policy Development
  6. What's Next: Future of Social Marketing Strategy

Morning Break

2. Social Media Marketing Research, Analysis and Content Curation Training

  1. Keyword Discovery Fundamentals: Google Related Search, Keyword Tool and Insights
  2. Keyword Monitoring: Subscribe to News, Blogs, Wikipedia, YouTube and Linkedin
  3. Google Reader vs. Google Alerts: Benefits, Drawbacks and When to Use Which One
  4. Social Media Analysis: Improving Keyword Queries and Value of Low Signal to Noise Ratios
  5. Social Media Mapping: Mapping Circles of Influence with Social Bookmarking Platforms
  6. Content Curation: Using Google reader as a Content Curation Engine


3. Twitter for Strategic Organizational Communications

  1. Introduction to Micro Blogging: Twitter 101
  2. Twitter as an Early Warning System: Crowd Sourcing and Trending Topics
  3. Anatomy of Twitter: Tweets, @replies, DMs, Favorites, Followers, ReTweets, Twitter Clients and Apps
  4. Community Building: Determining the Influence of Twitter Users, Who to Follow and Getting Followers
  5. Twitter's Value Proposition: Business Value of Real-Time Search

Afternoon Break

4. The Role of the Destination Websites in Strategic Organizational Communications

  1. Socializing Destination Websites with Online Newsrooms
  2. Blogging Basics: Anatomy of a Blog, Corporate Blogs anf Blogger Relations
  3. Online Newsrooms Replace Press Kits: Design, Socialization and Crisis Communications
  4. Strategic Methodology for Integrating Social Media into Organizational Communications
  5. Operational Framework for Integrating Social Media into External Communications

Day two agenda

5. Introduction to Search Engine Optimization

  1. Basic Principles: SEO vs. SEM, Citation Indexing and Tracking Inbound Links
  2. Using SEO Basics to Determine Blogger Influence in 3 Steps
  3. Writing for Search Engines: Keyword Discovery, Keyword Validation and Quality vs. Quantity
  4. Meta Data: Browser Page Titles, Meta Descriptions, Meta Keywords and Risks of Content as Meta Data
  5. SEO for Press Releases, Online Newsrooms, JPEGs, Podcasts, PDFs and Flash Websites

Morning Break

6. Applied Social Media Communications Training Module

  1. Exercise One: Launch a Blog, Hyperlink Anchor Text and Create a Bulleted List
  2. Exercise Two: Find and Add Relevant, Royalty-Free Photos for any Blog Post
  3. Exercise Three: Embed a YouTube Video in a Blog Post
  4. Exercise Four: Change the Layout of Your Blog with Google Gadgets
  5. Exercise Five: Embed a Tweet This button onto any web page
  6. Exercise Six: Embed a Facebook Like button on any web page
  7. Exercise Seven: Embed a Linkedin Share button on any web page
  8. Exercise Eight: Embed a Google Plus badge in the sidebar of your blog
  9. Exercise Nine: Embed a Twitter Follow Button in the sidebar of your blog

Lunch Break

7. Social Networking

  1. Social Networking 101: Demographics, Global Penetration, Adoption and Geography by Brand
  2. Facebook Deep Dive: Profiles, Pages, Apps, Social Plugins and Connect/Open Graph
  3. Linkedin Deep Dive: Groups, News, Twitter Integration, Signal and Apps
  4. Case Study: SAP’s White Label, B2B Social Networking Strategy
  5. Introduction to Google Plus

Afternoon Break

8. Content Marketing: eNewsletters, Podcasts and Video

  1. eNewsletters: Popularity of Email, Editorial vs. Advertising, List Aggregation and Best Practices
  2. Online Audio and Video: Formats, Reach, Securing iTunes Distribution and Best Practices
  3. Audio Podcast Case Study: B2B Podcast anchors B2B integrated marketing campaign
  4. Community Mapping on YouTube: How to find and connect with the right influencers
  5. Online Video Case Studies: Synopsis TV and the DeLoitte Film Festival

9. What's Next

  1. The Future of Social in Business
  2. Location-Based: Future of Loyalty Marketing with Facebook Places and Foursquare
  3. Mobile Marketing: Apps for Connecting and Sharing
  4. Intro to Google Analytics
  5. Logistics for Downloading Course Material


Before you show up, make sure you know how to do all of the following on your own:

  • Point, click, drag and drop windows on a PC or Mac
  • Surf the web in a browser
  • Connecting to the web via wireless
  • Using basic web services like search and web mail

Though desktop computers are usually available on request, it is suggested that attendees bring their own laptop computers. Wireless broadband internet access is provided. In addition to the lectures, you will be guided through a series of exercises to give you hands-on, applied social media communications knowledge.

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12707 High Bluff Dr, San Diego, CA 92130